Only Day Traders Believe Coffee is a Commodity
Coffee shops are our modern-day salons.
There’s a different type of energy here… the electricity of unstructured thought… the vibrancy of spontaneous interactions. In the buttoned-up world of punctuation, coffee shops are theaters for extemporaneous conversations… our ellipses. After all, everyone is percolating from drinking a known stimulant.
Not convinced? Then you probably haven’t yet had your morning cup of joe. Scientific studies reveal coffee stimulates cognition and persuasion. That’s why David Horowitz hasn’t yet fought back against Intelligentsia Coffee promising gourmet beans “nothing short of profound” or Counter Culture pitching coffee as a “connective force.” But you, my friend, are discerning. You don’t want to simply settle for the first dealer on the corner (Starbucks). Instead, explore a different neighborhood and discover a new spot for your morning inspiration.
Missing your favorite spot? Drop me a line at CarpeDiem@MisterArcher.com.
The Nuggets of the Day—A Trip Back in Time
Time for a Coffee Break sponsored by Wilkins Coffee
Wilkins Coffee Commercial Collection, The 1960′s
Mister Archer’s take: “Jim Henson Pre-Muppets.”
Coffee Achievers by the National Coffee Association
Coffee Campaign, The 1980′s
“Because coffee is the calm moment that lets you think. Coffee gives you the time to dream it. Then you are ready to do it! No other drink does that!”
